About Event: This is a one-day workshop, this workshop about Google AdWords, Search Engine Ads, Display Ads, Mobile Ads, how to get more ROI through AdWords.
Who can Attend: This Workshop is beneficial for All The students (B.Tech, MBA, M.Tech, MCA, and Any Degree), irrespective of their courses or educational backgrounds, working professionals, and Entrepreneurs. Digitalization is something we are living in our day to day life, so this workshop will give a lot of information and teach skills in Digital Marketing.
Outcome: After this workshop, you will able to run Search Engine Ads, Display Ads, Video Ads in YouTube, Gmail Ads, Display Network Ads, Website Analysis, Competitor Analysis, Keyword Research, Keyword finalizing, Creating Meta Title Tag, Writing Best Meta Description, Creating Effective Snippets.
What is AdWords?
Understanding the AdWords
How AdWords is Different than Social Media Marketing
How AdWords is Beneficial to Business
Introduction - Success with AdWords Campaigns
Introduction to Pay Per Click, Advantages of PPC, Entities Involved in PPC Advertising, Blue Print of a PPC Ad, Properties of a Compelling PPC Ad, General Formula for Calculating PPC.
Introduction for landing pages, Importance of Landing Pages, Types of Landing pages, Creating Niche targeted Landing Pages.
Quality Score Defines Your Success
What is Quality Score & it’s importance, how to Increase Your Quality Score Ranking? Google Lets the Users Rank Your Ads by CTR, The Yellow/Pink Top Three Position in Google AdWords, How You Can Find Out the Quality Score of Your Keywords, How You Can Ensure a High Quality Score, Landing Page Quality Score Guidelines.
Trainer Profile: Hi, this is Krishna MK, Chief Trainer, Strategist, Founder and CEO at Way2begin Technologies Private Limited. I have an Experience of 13 years in Sales, Marketing, Branding, Advertising, Creative, Management, Hiring, Digital Marketing Trainings. I have worked for Industries like Telecommunication, Banking & Finance, Travels & Hospitality, Entertainment, Real Estate, Events & Exhibitions, Advertising, Trainings & Placements, Ecommerce, Online Businesses.
Digital Marketing is an Interesting Subject to Learn, Practice, and Teach. I thought, will learn full Digital Marketing quickly and do job on that, later I understood there no limit in that subject, very often New Social Media’s, Business Portal, Ad-networks, Bloggers, Search Engines, Publishers and new Rules and algorithms are coming. Then I decided “Digital Marketing” will be my future.
I have Applied my Digital Marketing Knowledge and Strategies on Sulekha.com, Naukri.com, Shadi.com, Housing, PCI, Building Blocks, My Mahaa City, Naresh Technologies, Meraevents,,
Laxmi Hyundai, Saboo Motors, Bank Bazar, Practo, Foodpanda, Manjeera Constructions, GVK Mall, Lodha Group, Rotary International, Akshayapatra Foundation, Pragati Group, Prasad’s Multiplex, Anu Furnitures, KS Bakers etc..
Being in Training profession for so many years has been very satisfying and enriching. Working as a Digital Marketing Trainer has given me a lot of Opportunities to meet people from all walks of life. My focus and good communication skills enable me to work with different mindsets.