Saturday,23rd Jun 2018, 02:15 PM | Delhi NCR
    • 1180
    • Event Ended
  • Date & Time

    23rd Jun 2018

    02:15 PM - 07:15 PM

  • Venue

    Indira Gandhi Stadium Complex, IG Indoor Stadium, ITO,, Vikram Nagar, Delhi NCR, Delhi, 110002

  • Contact Info

    Name: sagar

    Ph: 9106134351

    Email : sagar.m@eventsnow.com

Event Description

The main reason behind success of any business is its marketing, with advancement in technology and change in business trends, marketing too has diversified. The era of digital marketing has arrived and is mostly prevalent everywhere .

Digital Marketing Key Component

  • Website design (user experience)
  • Search engine optimization (SEO) *
  • SEM and Google Adwords
  • Pay per click (PPC) and campaign
  • Email marketing
  • Display advertising (banner ads)
  • Social media marketing (SMM) *
  • Social media marketing with FB, Twitter, Linkedin and Youtube.

Search Engine Optimization

  • Introduction to Online Search.
  • Understanding How Search Engines Work.
  • Understanding Google Page Rank.
  • Introduction to Search Engine Optimisation.
  • How to Build an Accessible Site ?
  • Keyword Research and Optimization.
  • Link Building Strategies.
  • Useful Tools for SEO.?
  • The Past, Present and Future of SEO.

Search Engine Marketing

  • Introduction to Internet and Search Engine Marketing.
  • Getting Started with Google Adwords.
  • Adwords Account Structure.
  • Navigating in Google Adwords.
  • Working with Keywords
  • Creating Ads in Google Adwords
  • Creating and Managing your First Ad Campaign.


  • Web Analytics and Intelligence Tools.
  • Basic Metrics Demystified.
  • Introduction to Google Analytics.
  • Goals and Actionable Insights.

Online Reputation Management (ORM )

  • What is ORM?
  • Need and Benefits of ORM.
  • Case Studies.
  • Getting Started with ORM.
  • Building it right and tools required.
  • Exposure with Industry Experts
  • Hands on Practice
  • Certificate of Participation by “All India Council for Robotics & Automation” and “Department of Science & Technology, Gov. of India”.
  • Free AICRA student membership


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